System U wanted to show in this images some of its values: proximity, care for its products and producers, sustainability and care for environment. An image showing a piece of world, where the brand engages with surroundings.

Maybe the most detailed model I’ve ever done, with posts, signals, antennas and chimneys. Although a precise concept was given, the dificulty fellt on the choice of the scale

Art Direction and Compositing: Lucas Pigliacampo

3d modelling & render: Jaume Mesalles