A precise concept was given by the agency: a love story between an octopus and a washing glove. That was the way they found to express the adherence of the product (MAPA Washing Gloves) as well as its softness and care.

I think the most difficult part of this job was to get the expression of the octopus, and resolve the contact between both elements. We started studying the product, its texture and its wrinckles to represent it as real as possible. Then we focused on the octopus design, and finally we put both together, hugging firmly and softly.

Art Direction, LookDev, Compositing: Lucas Pigliacampo

3D modelling, rendering: Jaume Mesalles